Friday, May 1, 2009
Managing the Email Unsubscribe Process to Keep your Email List Clean
There is no reason to waste your resources sending email to people who don't want to receive it. If you do not honor unsubscribes requests you are in violation of the law and opening yourself up to potential complaints. Using Relevant Tools it is easy to automatically handle unsubscribe requests.
Every email that is sent by Relevant Tools has the unsubscribe automatically inserted into the footer. We do offer the option to customize your footer if you don't like the default footer. Each person receiving your mailing has an unsubscribe link that will place them on the unsubscribe list with a single click. Dave Chambers of Sideways Wine Club does an excellent job of maintaining his email lists and offering his customers a smooth integrated unsubscribe process. This example shows the unsubscribe footer from one of his email updates.
When I click on the unsubscribe link I am immediately added to the unsubscribe list and see the custom confirmation page for Sideways Wine Club. If you don't want to setup a custom confirmation page on your website you can always use the default one offered by Relevant Tools.
On Relevant Tools you can run a report showing your unsubscribe list. The unsubscribe list is a 'do-not-send' or suppression list so that even if you upload the same email address again in a different database that email address will never receive email again. Records remain in your database until you elect to delete them.
But what if you unsubscribe by mistake? It is easy to get back on the list but to honor the unsubscribe process Relevant Tools verifies all resubscribe requests before they are processed.
I do want to keep receiving email from Sideways Wine Club because I always learn something new and Dave offers such interesting wines at great prices.
Every email that is sent by Relevant Tools has the unsubscribe automatically inserted into the footer. We do offer the option to customize your footer if you don't like the default footer. Each person receiving your mailing has an unsubscribe link that will place them on the unsubscribe list with a single click. Dave Chambers of Sideways Wine Club does an excellent job of maintaining his email lists and offering his customers a smooth integrated unsubscribe process. This example shows the unsubscribe footer from one of his email updates.
When I click on the unsubscribe link I am immediately added to the unsubscribe list and see the custom confirmation page for Sideways Wine Club. If you don't want to setup a custom confirmation page on your website you can always use the default one offered by Relevant Tools.
On Relevant Tools you can run a report showing your unsubscribe list. The unsubscribe list is a 'do-not-send' or suppression list so that even if you upload the same email address again in a different database that email address will never receive email again. Records remain in your database until you elect to delete them.
But what if you unsubscribe by mistake? It is easy to get back on the list but to honor the unsubscribe process Relevant Tools verifies all resubscribe requests before they are processed.
I do want to keep receiving email from Sideways Wine Club because I always learn something new and Dave offers such interesting wines at great prices.
Labels: email campaign, tutorial, unsubscribe
Managing the Email Unsubscribe Process to Keep your Email List Clean posted by Jean Christofferson @ 11:57 AM 
